Innocent Drinks’ mission statement is to supply health-consious adults and children world-wide with 100% natural, delicious, healthy and sustainable food. Innocent Drinks maintain an internal culture that is responsible, entrepreneurial, generous, commercial and natural.
How do Innocent Smoothies help the environment?
Innocent boasts several green initiatives, from selling all its smoothies in recycled plastic bottles to using Rainforest Alliance-certified bananas. It also has its own charitable foundation, which funds projects “building sustainable futures for the world’s poorest people.”
Why did Coca Cola Buy Innocent smoothies?
Coca-Cola is taking full control of Innocent smoothies in a deal that will make millions of pounds for the company’s founders. “Our aim was to make Innocent a global brand and take its ethical values to the world’s consumers. We decided that we would be able to do a better job of that with Coke.”
How does Innocent smoothies segment its market?
This is known as market segmentation (Kotler and Keller, 2006). Innocent targets people that are health conscious, since their smoothies have no added sugar and are made 100% from fruits. They do not have any sort of colourings, flavourings or genetically modified products.
Are Innocent Smoothies one of your 5 a day?
We started innocent to make it easier for people to do themselves some good. The experts at the Department of Health have officially confirmed that 100% fruit juices and smoothies count towards your 5-a-day: one 150ml glass of innocent fruit juice or smoothie can count as one of your 5-a-day.
Are Innocent smoothies actually healthy?
There is no denying that Innocent smoothies are tasty, packed with fruit and do not contain concentrates. I’ve tried most of the flavours and I do enjoy them – but in moderation. They are sugar-heavy and contain sugar-based carbs, but they also offer a boost of important vitamins, minerals and fibre.
How ethical is innocent drinks?
Innocent ensures its ingredients are sourced from suppliers who ensure minimum standards for workers and work to improve their environmental credentials such as those approved by the Rainforest Alliance, and aim to continue sourcing products from a wide range of suppliers worldwide.
Where does innocent get their fruit from?
Our fruit comes from all over the world and from thousands of different farms of all types and sizes – large plantations, co-operative groups, tiny family farms and even from the Amazon rainforest.
How do innocent promote their products?
Innocent Drinks has overhauled its marketing strategy to focus on emotional messaging and charity work rather than its individual products, which will be revealed in a £3.5m campaign launching in January. It has 16 partner projects, mainly based in countries that Innocent sources its fruit from.
What is segmentation in marketing management?
Market segmentation is the research that determines how your organisation divides its customers or cohort into smaller groups based on characteristics such as, age, income, personality traits or behaviour. These segments can later be used to optimise products and advertising to different customers.
Why is smoothies not good for you?
Smoothies’ biggest pitfall is their propensity to contain large quantities of added sugar. Added sugar reduces the nutrient density of smoothies. Furthermore, routinely consuming too much added sugar may increase your risk of chronic ailments like heart disease, diabetes, and liver disease ( 4 ).
What is the healthiest innocent smoothie?
For a blast of vitamins B1, B2, B6 and vitamin C, try the Innocent Energise Super Smoothie. Vitamin B helps your body release energy from food and maintains a healthy nervous system, whilst Vitamin C helps with the protection of cells and maintains healthy skin, bones and blood vessels.
Why innocent smoothies are bad for you?
Innocent super smoothie But fruit is nature’s dessert for a reason: the sugar content. Their 250ml Energise super smoothie is full of good stuff, but also contains 226 kcal and a whopping 40g of sugar. Turns out you can have too much of a good thing.
Where do innocent get their fruit from?
Our fruit comes from all over the world and from thousands of different farms of all types and sizes – large plantations, co-operative groups, tiny family farms and even from the Amazon rainforest. This means that there is definitely no one size fits all approach to buying responsibly.
Are innocents sustainable?
The report also details that by the end of 2019, 75% of ingredients used in innocent’s drinks range were verified as responsibly sourced through a bespoke SAI-FSA programme. Innocent is aiming to increase the figure to 88% by the end of 2020, 95% by the end of 2021 and 100% by 2023.
Who owns Innocent?
Coca Cola
You might already know that innocent is owned by Coca Cola. We first started working with them in 2009, when they bought a 20% share in our business. Over the years, as we got to know them and they got to know us, Coke bought more shares, until 2013, when they took full ownership.
Who founded Innocent?
Richard Reed
Innocent Drinks/Pendiri
