Examples of Product Lines Nike Inc. (NKE) has product lines for various sports, such as track and field, basketball, and soccer. The company’s product lines include footwear, clothing, and equipment. PepsiCo (PEP) owns, among many other lines globally, Frito Lay, Gatorade, Quaker Oats, and Tropicana.
What is the difference between product line stretching and line filling?
A company can expand its product line in two ways: Line Filling and Line Stretching. Both of these product line decisions involve adding items to the line. Line filling means adding more items within the present range of the line. Line stretching means lengthening the product line beyond the current range.
What is a product line stretching?
Line stretching is an expanding strategy by a company where the new products are launched in the same product line but beyond the current product range with some additional or different features. Line stretching can be done down market, up market or both ways.
What are the reasons behind filling product line?
Line Filling is done by the company when it offers a group of products that are quite closely related to each other. It means their nature; features, attributes, and functionality are similar to one another. Even their target audience is similar. For instance, gender is the same, but the age bracket is different.
What are the major product line decisions?
Product Line Decisions
- Downward Stretching.
- Upward stretching.
- Two Way Stretching.
- Line Filling Decisions.
What are the potential dangers of line stretching?
The downsides of an upward stretch include:
- The existing brand equity and image may not carry to the high-quality end of the market – and it may be necessary to introduce new brand names.
- Competitors already in the higher end of the market may look to defend their position.
What is product line pricing examples?
Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase of a drink and dessert that have higher profit margins.
What type of decision affects the product line?
What is the difference between product line and product mix?
Product Mix vs Product Line A product mix is a group of everything a company sells. However, the product line is a subset of the product mix. A product line refers to a unique product category or product brand a company offers.
What is the difference between a product mix and a product line?
Product Mix vs Product Line A product mix is a group of everything a company sells. A product line refers to a unique product category or product brand a company offers. For example, Patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc.
What are the important product mix and product line decisions?
Four important dimensions of a product mix can be identified. These are: width, length, depth, and consistency. The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries.
What is product line extension example?
A product line extension is when an existing brand launches new products in a product category they already offer products within. For example, when a soft drink company offers a new flavor of soda. A new product that replaces an old product in the lineup is regarded as a product update, not a line extension.
What are the three levels of a product?
Three levels of product are involved in any purchase. The levels of product include the core customer value, the actual product and the augmented product.
Examples of Product Lines For example, Starbucks may have product lines such as coffee, tea, and snacks. At a Nike (NYSE: NKE) store, product lines may consist of basketball, soccer, and golf. Under each sport product line, there may be sub-product lines, such as footwear, clothing, and sporting equipment.
What is an example of a new product line?
When a company offers a product from a new category that they haven’t previously offered, then it would be a new product line. For example, Ninja Tech recently developed Ninja Tech Nutritional Bars to improve memory.
What are the different types of product line stretching?
There are three approaches to stretching the product line, namely:
- stretching downwards.
- stretching upwards.
- stretching both ways.
How do you write a product line?
We’ve put together 5 important steps to take if you want to start your own product line for your business and make it successful.
- 1) DESIGN SOMETHING DIFFERENT.
- 2) DESIGN FOR YOUR AUDIENCE.
- 3) CHOOSE THE RIGHT GARMENT.
- 4) FIND UNIQUE WAYS TO SELL IT.
- 5) INCENTIVIZE YOUR CUSTOMERS.
What is the difference between product mix and product line?
How do you identify a product line?
Key Takeaways
- A product line is a group of connected products marketed under a single brand name by the same company.
- Firms sell multiple product lines under their various brand names, often differentiating by price, quality, country, or targeted demographic.
What is line stretching with example?
The definition of product line stretching is essentially, introducing new products into a product line. This means that company produce more products in different ranges; from higher end to lower end products. For example, Toyota is generally a company that produces durable (questionable) and low-price cars.
What is the purpose of product line filling?
Product line filling: A business strategy that involves increasing the number of products in an existing product line to take advantage of marketplace gaps and reduce competition . Many businesses use line filling to round out an already well established product line and to help increase the market success of new related products.
What does marketing line filling and line stretching mean?
Marketing LINE FILLING AND LINE STRETCHING Product line: The group of related products which uses same marketing efforts to reach the consumer. The product line identifies profitable and unprofitable products and helps in allocation of resources according to that.
What does it mean to add a line to a product?
Line extensions occur when a company adds new items in the same market category. This is usually either up-market or down-market, depending on the company’s strategy and desired market growth. product repositioning: Changing the market’s perceptions of a product so that it may better compete in its present market or other market segments.
Which is an example of a line filling strategy?
In the same example, the other scenario can be that the brand is offering the cosmetic products for young and teenage girls and it comes up with the strategy of Line Filling by offering the products for the middle-aged women. It fills the line gap with product offerings such as anti-aging lotions and hair coloring products.
